Our White Paper Library
Check below to find lots of helpful information on a variety of research topics. If you have any questions, or are looking for something and can't find it here, drop
Rajan
(our Chief Research Officer) a line.
Category: Market Research Methodologies
1
A Dynamic Approach to Feature Prioritization
2
Asymmetry Analysis - Quirk's, 2004
3
Asymmetry in Product Features: Use of The Kano Method
4
Cluster Analysis Gets Complicated - Marketing Research, 2003
5
Conjoint Analysis vs Self-Explicated Method: A Comparison
6
Database Scoring with Object Based Segmentation
7
Deriving Value From Research: The Use of Conjoint Analysis - CASRO Journal, 2001
8
How to Improve Your Segmentation with Max-Diff - Quirk's, 2009
9
How to Measure The Value of A Brand
10
Market Segmentation: One Method, Four Examples
11
Monadic Price Testing vs Price Laddering
12
New Product Development: Stages and Methods
13
Product Configurator
14
Segmentation Success - Quirk's, 2004
15
Survey of Analysis Methods: Key Driver Analysis - Quirk's 2001
16
TURF: New Methods for Implelentation
17
Understanding Choice in Banking
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