Choice-Research Related White Papers
1 A Dynamic Approach to Feature Prioritization
2 Conjoint Analysis vs Self-Explicated Method: A Comparison
3 Deriving Value From Research: The Use of Conjoint Analysis - CASRO Journal, 2001
4 How to Improve Your Segmentation with Max-Diff - Quirk's, 2009
5 How to Measure The Value of A Brand
6 Identifying Feature Importance: A Comparison of Methods
7 New Product Development: Stages and Methods
8 Product Configuration: A Research Approach for the Times
9 Product Configuration: Evidence for Effectiveness
10 Product Configurator
11 TURF: New Methods for Implementation
12 Understanding Choice in Banking

All Market Research White Papers
1 A Dynamic Approach to Feature Prioritization
2 An Alternative Method of Reporting Scores - Quirk's, 1998
3 Asymmetry Analysis - Quirk's, 2004
4 Asymmetry in Product Features: Use of The Kano Method
5 Cluster Analysis Gets Complicated - Marketing Research, 2003
6 Conjoint Analysis vs Self-Explicated Method: A Comparison
7 Database Scoring with Object-Based Segmentation
8 Deriving Value From Research: The Use of Conjoint Analysis - CASRO Journal, 2001
9 Get More Out of Survey Data - CASRO Journal, 2001
10 How to Improve Your Segmentation with Max-Diff - Quirk's, 2009
11 How to Measure The Value of A Brand
12 Identifying Feature Importance: A Comparison of Methods
13 Identifying The Key Drivers of Brand Image
14 Market Segmentation: One Method, Four Examples
15 Monadic Price Testing vs Price Laddering
16 New Product Development: Stages and Methods
 17 Non-Response Bias in Survey Sampling
 18 Product Configuration: A Research Approach for the Times
 19 Product Configuration: Evidence for Effectiveness
20 Product Configurator
21 Qualitative Data in Surveys: Lessons from The Black Swan
22 Scale Conversion - Quirk's, 2006
23 Segmentation Success - Quirk's, 2004
24 Situational Use of Data Weighting
25 Survey of Analysis Methods: Key Driver Analysis - Quirk's 2001
26 Survey of Analysis Methods: Segmentation Analysis - Quirk's 2001
27 The Use, Misuse and Abuse of Significance - Quirk's 1994
 28 Toyota Brand Insulation - MR Magazine 2010
29 TURF: New Methods for Implementation
30 Understanding Choice in Banking
31 Use of Benchmarking in Research - Quirks, 2010
32 You May Get More Than You Pay For - Quirk's, 2005

 

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