What Researchers Told Us about Current and Future Research Trends
As part of our Research on Research effort, TRC recently conducted an online survey among its clients and prospects about current research trends and where things are headed in the future.
Here is a brief write-up of the main findings. We'd be happy to answer any questions. Contact Lenka Kolar ; 215.641.2225.
Software such as SurveyMonkey or Zoomerang on the rise with caution about its reliability
Proprietary Market Research Panels have their own roles
Max-diff *as an engaging research technique alternative (*We included a series of questions designed to determine the importance of various items in choosing a research supplier. The exercise was constructed as Max-Diff.)
The importance of using cell phones in research surveys
High level of familiarity with Choice Modeling
You need to do what's right whether it's qual or quant
Net Net - A slight increase in 2010 budget
- Only 1/5 say their 2010 market research budget is smaller than in 2009
- 1/3 say it's actually larger than in 2009
- Most (88%) say their budget didn't change much