Past Conferences
Frontiers of Research 2012 (Neuroscience, Behavioral Economics, Advances in Conjoint, Gamification, the Future of the Market Research Industry).
6 speakers from Harvard, Yale, Wharton, Columbia, Greenbook and TRC. On May 8th, 2012 at the Yale Club of New York. Watch video, download some of the presentations or read Rajan Sambandam's summary of the event at our TRC.blog.
Frontiers of Research (5 speakers, 5 sessions, all in one day). On May 3rd, 2011 at the Yale Club on New York. TRC with guest speakers from Wharton School of Business, New York University and Temple University. To learn more or download presentations click here.
Research 2.0: Innovative Choice and Social Networks Methods. On October 5th, 2010 at the Yale Club of New York, TRC in partnership with New York Chapter of AMA hosted a market research seminar with guest speakers from Columbia University. To learn more click here.
Brand Insights: The Use of Choice and Online Methods. TRC in partnership with New York Chapter of AMA, June 2010.
click here to get conference summary
3rd Annual Marketing Symposium. Brand and Customer Insights: The Strategic Impact of Marketing. Research. Rice University Jesse H. Jones Graduate School of Management in partnership with TRC and AMA Houston, April 2010.
click here to get lecture summary
Fueling Growth with Customer Insights: Financial Linkage, Social Networks and Preference Measurement. In partnership with Philadelphia AMA. Guest speakers from Columbia University and Wharton School of Business. Philadelphia, October, 2009.
click here to get conference summary
2nd Annual Marketing Research Symposium: Understanding Customers, Enhancing Profits. Rice University Jesse H. Jones Graduate School of Management in partnership with TRC and AMA Houston, April 2009.
click here to get conference summary
Making Research Relevant: Using Research to Drive Business, guest speakers from Rice University - Paul Dholakia Ph.D., Vikas Mital Ph.D., September, 2008.
click here to get conference summary
1st Annual Marketing Research Symposium: Making Research Relevant: Connecting Research to Business Outcomes. Rice University Jesse H. Jones Graduate School of Management in partnership with TRC, April 2008.
Successful Segmentation: Tools and Strategies, May 2007, June 2006
New Product Development: Conjoint and Other Methods, March 2007, March 2006
Prioritizing Improvement Opportunities: Key Driver Methods, October 2006
Segmentation: Methods and Applications, October 2004, October 2003, October 2002
Conjoint Analysis: Methods and Applications, June 2004, June 2003, June 2002
Key Driver Analysis: Methods and Applications, March 2004, March 2003, April 2002
Segmentation at the Millennium, October 2001
Market Research at the Millennium: De-mystifying the Role of Advanced Analysis and Maximizing its Value, June 2001, September 2000 |
