TRC and Yale Blog

TRC is proud to be an official Knowledge Partner of the Yale Center for Customer Insights (YCCI).

TRC's Chief Research Officer, Rajan Sambandam, will contribute to the Yale CCI Blog, consult on academic-practitioner issues and generally help spread the word about the good work being done by YCCI Fellows.

Check out Rajan's latest contribution - Hey, I bought Jon Voight's Car!

Research Knowledge

Our commitment to making research more useful

We're serious about making research more useful, and commit our time and energy to advancing the science and educating practitioners. It's evident in our writings, conferences, speaking engagements and academic partnerships. We welcome you to learn more.

  • Explore our White Paper Library, and learn more about tools and techniques for solving research problems

  • Peruse our listings of Published Articles

  • Find out about our next TRC Conference, or check out notes from past events

  • Learn more about how we bridge the gap between academics, developing new approaches and the needs of practitioners

  • Take a look at some of the places where TRC team members have spoken about research.

 
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TRC's White Paper Library offers, among others, various choice-related articles.

Featured Choice-Related White Papers:

Product Configurator

How to Improve Your Segmentation with Max-Diff

Conjoint Analysis vs. Self-explicated

Understanding Choice in Banking: Use of Discrete Choice Analysis

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