TRC and Yale Blog

TRC is proud to be an official Knowledge Partner of the Yale Center for Customer Insights (YCCI).

TRC's Chief Research Officer, Rajan Sambandam, will contribute to the Yale CCI Blog, consult on academic-practitioner issues and generally help spread the word about the good work being done by YCCI Fellows.

Check out Rajan's latest contribution - Hey, I bought Jon Voight's Car!

We're responsive to our clients' needs so they can be responsive to the market.

TRC handles many types of research studies, but our goal is always the same: help our clients solve their business problems. Here are some examples of how TRC has made a difference through innovative approaches and effective research.

Frozen Meals - Rational vs. Emotional

frozen meals

Creating the Right Variety of "Yum!"

ketchup heinz

Growing Pet Food and Care

pet-food

Bank learns how people prefer to save their money

locked wallet finance case studyl

Attorneys weighed-in on value and cost

legal case study gavell

Image and Positioning in Health Insurance Market

health insurance case study

Consumers build their own plan

medicare plans market research

Do we buy the product or the brand?

sear case study power drill

Fueling Covidien's global new development efforts

More Articles...

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TRC's White Paper Library offers, among others, various choice-related articles.

Featured Choice-Related White Papers:

Product Configurator

How to Improve Your Segmentation with Max-Diff

Conjoint Analysis vs. Self-explicated

Understanding Choice in Banking: Use of Discrete Choice Analysis

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Resources

Philadelphia Chapter of AMA

Philadelphia Marketing Directory