TRC and Yale Blog

TRC is proud to be an official Knowledge Partner of the Yale Center for Customer Insights (YCCI).

TRC's Chief Research Officer, Rajan Sambandam, will contribute to the Yale CCI Blog, consult on academic-practitioner issues and generally help spread the word about the good work being done by YCCI Fellows.

Check out Rajan's latest contribution - Hey, I bought Jon Voight's Car!

Our products

TRC's proprietary tools and studies

Along the way we've developed our own unique tools and approaches to answer your business questions in ways others can't. You can learn more about them below. Or, just drop us a line to see if the following might be the right fit for you.

  • Bracket™ - our unique way to help solve complex prioritization challenges, especially when the number of choices grows too large.
  • TeXo™ - an alternative to conjoint that can handle many different features and levels, and works by letting consumers build their own ideal product or service.
  • Our proprietary analytic approaches - Satiscan, Asymmetry Analysis, and the Smart Incentives process - can help you take your analysis farther.

  • Get faster and better access to your data with e-Tabs interactive cross-tabulations. Or rely on us for custom web reporting solutions that will enhance and accelerate the distribution of insights throughout your company.

  • Take advantage of the latest TRC syndicated and multi-sponsor research opportunities.

 
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TRC's White Paper Library offers, among others, various choice-related articles.

Featured Choice-Related White Papers:

Product Configurator

How to Improve Your Segmentation with Max-Diff

Conjoint Analysis vs. Self-explicated

Understanding Choice in Banking: Use of Discrete Choice Analysis

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