Tools to help you get answers
As experienced analysts we're knowledgeable about the latest tools and techniques, and have developed a few of them ourselves. Read more about these unique TRC solutions below - one of them might be a good fit for the challenges you're up against.
Having trouble improving satisfaction or loyalty? Are your "key drivers" not particularly actionable? Satiscan™ can help, by mining the relationships between variables and enabling you to make more accurate and intuitive recommendations to management about how to improve moving forward.
Not every key driver is the same - for some immediate and constant improvement is needed; for others maintaining the status quo or avoiding poor scores might be the goal. Use Asymmetry Analysis to know the difference between "satisfiers" and "dissatisfiers".
Open-ended questions can be useful but too often produce lackluster results, particularly when you're looking for new ideas. Our Smart Incentives is an idea generation and gamification approach that gets better results by rewarding people for the quality of their answers, and lets you quantify the appeal of potential hidden gems you find.