TRC and Yale Blog

TRC is proud to be an official Knowledge Partner of the Yale Center for Customer Insights (YCCI).

TRC's Chief Research Officer, Rajan Sambandam, will contribute to the Yale CCI Blog, consult on academic-practitioner issues and generally help spread the word about the good work being done by YCCI Fellows.

Check out Rajan's latest contribution - Hey, I bought Jon Voight's Car!

We apply innovative solutions to today's complex market research problems.

You should expect your research team to help you solve your business challenges using custom solutions, not solutions that worked for someone else. At TRC, we offer expertise across many methodologies, and developed unique and innovative solutions you can use to understand consumer choice and solve business problems: Bracket™ and TeXo™.

Watch the videos to the right to see how these solutions could work for you.

Tell us about your innovation journey.

Your business needs are unique. Your research experience should be, too. Let TRC recommend the right research solution to help you:

 
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TRC's White Paper Library offers, among others, various choice-related articles.

Featured Choice-Related White Papers:

Product Configurator

How to Improve Your Segmentation with Max-Diff

Conjoint Analysis vs. Self-explicated

Understanding Choice in Banking: Use of Discrete Choice Analysis

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