TRC and Yale Blog

TRC is proud to be an official Knowledge Partner of the Yale Center for Customer Insights (YCCI).

TRC's Chief Research Officer, Rajan Sambandam, will contribute to the Yale CCI Blog, consult on academic-practitioner issues and generally help spread the word about the good work being done by YCCI Fellows.

Check out Rajan's latest contribution - Hey, I bought Jon Voight's Car!

Partial List of Clients

uscell  heinz comcast
covidien  peco nestle logo
nwide carlson zurich
yale natcity iia
cigna natgrid  aqua
 


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TRC's White Paper Library offers, among others, various choice-related articles.

Featured Choice-Related White Papers:

Product Configurator

How to Improve Your Segmentation with Max-Diff

Conjoint Analysis vs. Self-explicated

Understanding Choice in Banking: Use of Discrete Choice Analysis

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