Newsletters

Year in Review from Rich
2011 was another good year for TRC. We added new staff, made our voice heard through TRC.blog, and unveiled two new products - TeXo and Bracket - that will help researchers find better insights. None of this would have been possible without our loyal clients, who are facing ever more challenging problems and who have been ever so to include us in their internal strategy discussions. This is how market research can be a difference-maker for decision-makers, and for that, I am thankful. In recognition of these great partnerships we have made a donation in our clients' name to the ALS Association.
Thanks again to everyone who has made our success possible. We hope you will have a wonderful holiday and a fantastic 2012.

The Latest from TRC.blog

Market Research and Misplaced Bravado We've heard the blogs and tweets before - the ones that see any strategic business mistake as a cautionary tale for why firms should pay more attention to the advice of market researchers. But is our industry too often guilty of overconfidence? Are we sure that these firms ignored market research? Maybe they just did it poorly? Michael (@MRSosnowski) tackles these questions in his latest blog post.

How Existing Technology Is Going to Drive Market Research InnovationRich (@TRCRsquared) surveys the current state of primary feedback technologies and finds that while they hold great potential, the challenge is now on our industry to make them easier, faster, and cheaper to use. 

Is Cybercrime a Huge Problem? It certainly is to any individual who suffers from identity theft or some other form of modern-day thievery, but are the numbers being overstated to our detriment? Rich (@TRCRsquared) puts in his two cents, and reflects upon how "extrapolation abuse" can erode everyone's confidence in numbers.  

Overestimating What Others Will Pay
Think you can estimate what people will pay for products and services? Well, you're probably too high. In Rajan's (@Insightologist) most recent post for the Yale Center for Customer Insights (YCCI) he reviews the work of Yale professor Shane Frederick, and points out some useful rules of thumb for conducting pricing work (look to the 25th percentile in the distribution; divide your intuitive estimate by about 1.4).
Read more about this interesting research here.

ALS is of course better known as Lou Gehrig's disease. This disease affects the nerve cells in the brain and spinal cord, causing those afflicted to lose muscle control, leading to paralysis and ultimately death. Sadly, we at TRC became acutely aware of the effects of ALS when the father of one of our staff was diagnosed in 2010 and passed away earlier this year. If you would like to know more about ALS or the ALS Association, click here or if you'd like to support their annual fund raising walk, follow this link.

@TRCResearch It's the quickest way to get updates on new TRC articles, white papers, blog entries, and conferences.