Newsletters

We use our newsletters to share new research and new ideas with the research community. Issues include white papers on a variety of subjects, notes on recent TRC studies, highlights from our TRC blog, and announcements about upcoming TRC conferences and services. Check out past issues, or sign up to receive new ones.

Past Issues

May 2013 Newsletter - "TRC Conference Recap | IIEX Conference in Philly June 17-19"

February 2013 Newsletter - "Save the Date for Research Conference | Watch Videos"

December 2012 Newsletter - "Thank You 2012. Bring It on 2013!"

October 2012 Newsletter - "Doing More w/ Less on Mobile Platform – Watch Video"

June 2012 Newsletter - "Research conference - Download Presentations | Watch Video"

March 2012 Newsletter - "Welcome to March Madness. Check out OUR Bracket"

December 2011 Newsletter - "Market Research and Misplaced Bravado"

November 2011 Newsletter - "Want more actionable segments? Maybe try Max-Diff."

October 2011 Newsletter - "Neuroscience, Market Research & much more..."

September 2011 Newsletter - "Why MasterCard Ads Are Priceless"

July 2011 Newsletter - "Should You Need a License to Quote Statistics?"

June 2011 Newsletter - "What Honey Bees Can Teach Market Researchers"

February 2011 Newsletter - "What If Market Research Were Outlawed!!!"

December 2010 Newsletter - "Market Research is Dead, Long Live Market Research"

November 2010 Newsletter - "Have YOU configured yet?"

August 2010 Newsletter - "Determining Feature Importance: Which Method to Choose?"

June 2010 Newsletter - "A ‘bottom-up’ alternative to conjoint analysis"

April 2010 Newsletter - "Configurators: When Conjoint Isn’t the Right Fit"

February 2010 Newsletter - "Researchers have their say about research in social networks"

December 2009 Newsletter - "Can Max-Diff lead to more actionable segments? Read Rajan’s article in Quirk’s"

November 2009 Newsletter - "Do researchers trust benchmarks?...our survey reveals their concerns."

August 2009 Newsletter - "Register for TRC/AMA Market Research Conference"

June 2009 Newsletter - "Qualitative Data in Surveys: Lessons from The Black Swan"

February 2009 Newsletter - "It's not just the data - charts make a difference."

December 2008 Newsletter - "Why identify segments that you can't effectively target?"

October 2008 Newsletter - "Weighting - the hardest part?"

August 2008 Newsletter - "Measuring the value of a brand."