Technology & Telecommunications
Increasingly, technology providers are making possible the convergence of voice, video, and data communications. And yet, seamlessly connected homes and offices are far from upon us. Hard work remains to properly design and market these technologies to consumers. What do they really need? How much are they willing to pay? How should you best communicate the benefits these products bring to everyday home and work life? And, of course, service and support after the initial purchase must be excellent enough to inspire loyalty and create positive word-of-mouth.
In the Technology & Telecom Practice we tackle these issues every day. Our clients include traditional telecoms, wireless carriers, ISPs, and cable operators, and the research we do - whether for VoIP, broadband access, wireless voice and data service, or on-demand programming - helps them deal with the challenges of today's marketplace.
Our team is committed to delivering custom-designed solutions backed by senior-level, small-team services and the high-quality data collection that is and has always been a hallmark of TRC. We look forward to helping you tackle your most pressing business questions.